Brand & Graphic Design · Andrew Prince

01.01

Sable Garden 11.22

The Groove Palace · 2025 · Sable Miami, Wynwood

Identity, flyer system, Know Before You Go carousel, sponsor activation creative for Casalú (Miami's premium rum seltzer), and a parallel zine-style artist Story series for a 1,100-person production. $27K bar. Two opposed visual systems running for the same event: the dark blue halftone main brand, and a punk-zine cyan-and-black artist subcampaign.

Creative Direction Event Design Identity Subcampaign

Main Flyer

Know Before You Go — 5-slide carousel

Cover, set times across two rooms, ticketing info, sponsor activation slide for Casalú (proudly presented by), and the Groove Garden table map for reservations. One brand, three jobs: hospitality utility, ticketing creative, and a sponsor-facing slide that holds the brand.

Sable 11.22 set times across Groove Garden and Groove Lounge

Sable 11.22 Groove Garden table map for reservations

Artist Story Series — parallel zine subcampaign (9 pieces)

Risograph halftone portraits with cutout MIAMI collage and a GP-logo wallpaper repeat. A completely different visual language running alongside the main brand, intentionally.

01.02

Sable Garden 2.28

The Groove Palace · 2026 · Sable Miami

Campaign rollout in two phases: a teaser flyer with no lineup that builds anticipation, then the full-reveal flyer with the bill announced. Plus individual artist features, a branded crossword puzzle as a ticket-giveaway engagement asset, and the set times card. Every piece sits inside the same cobalt-and-rope world.

Event Design Campaign Rollout Voice

Phase 1 — Teaser & Ticket-tied Engagement

No lineup on the flyer. Branded crossword runs alongside it as a ticketing engagement asset: solve the clues, guess the artists, win two free tickets. Ticketing creative as campaign rollout, not just decoration.

Sable 2.28 pre-reveal flyer with no artist names

Phase 2 — Full Reveal

Artist Feature Flyers — full 10-piece series

One per artist on the bill. Same template, distinct portraits, signature scrolling Sable marquee at the foot.

Set Times

01.03

4th of July Pool Party

The Groove Palace x SipSip Rooftop · 2025

A holiday event in two halves: a daytime pool party at SipSip Rooftop, and the Independence Day Afters at Sandbar that night. Same display typography, same star and palm motifs, but the palette flips from sunset orange to navy blue with fireworks. The system holds while the temperature drops.

Event Design Brand Extension Voice

Day vs Night — one system, two temperatures

Same display type, same star and palm motifs. Daytime pool runs warm orange, the afters run cool navy with fireworks. The brand carries the change.

4th of July day pool party flyer with sunset palette and palm silhouettes

Independence Day Afters night flyer with navy sky, fireworks, and red palm silhouettes

Know Before You Go — 5-piece system

KBYG cover, day set times, signature cocktails with editorial copy, bonus card, and the afters set times. Day and night live in one system.

4th of July signature cocktails with editorial copy

01.04

MODE

The Groove Palace · 2025 · MODE, Downtown Miami

Two productions at MODE in 2025, two months apart. Each got its own figure-icon and palette while sitting inside the GP system. August anchored on an abstract running figure in dark teal. October shifted to a dot-pattern figure with headphones.

Event Design Figure System

August 23

August Know Before You Go — 4-slide carousel

October 11

01.05

First Reef Presents: Last Light

First Reef · in partnership with Marathon and Friends List Social Club · 2026 · Fort Lauderdale

Sunset boat party for a January production in Fort Lauderdale, thrown by First Reef in partnership with collaborating promoters Marathon and Friends List Social Club. Co-branded partner campaign packaged as one world: hero flyer, full Know Before You Go carousel covering rules, set times across two stages, event timeline, location map, and a styling guide moodboard for the cold-weather dress code. Brand standards held across every sponsor logo and partner placement. Same dark-water palette and bold display type across every asset.

Event Design Multi-brand Collab Campaign

Hero Flyer

Know Before You Go — 5-slide carousel

Rules, set times across two stages, event timeline, location map, and a styling moodboard. The brand carries practical information without losing tone.

First Reef set times across Underwater and Top Deck stages

First Reef event timeline from boarding to after party

First Reef location at Smoker Family Park

First Reef styling guide moodboard for cold weather dress code

01.06

Vigil Swim Week 2026

The Vigil Collective · 2026

Launch identity and full campaign system for a luxury Miami Swim Week activation at Dream South Beach. Editorial restraint applied across feed, Story, and a 7-slide Know Before You Go carousel, with sponsor activations integrated into the program (Centi Trento Doc toast on the runway, Lua Floor pour partnership). Built fast under client launch pressure, in partnership with Day & Age Social.

Creative Direction Identity Event Design Campaign Editorial

Hero Campaign Frame

How a Friday Night Should Begin — 8-slide brand campaign

The thesis piece for the launch. One continuous brand world built to be swiped through.

Know Before You Go — 7-slide carousel

Editorial dress code and timeline. Voice work integrated into utility.

Supporting feed posts

Casting call to open the campaign, intimate teaser the night of, after-party flyer in collaboration with Beatrice.

Vigil See You Tonight intimate cocktail glass

01.07 · Concept

Tomorrowland Basel

Concept piece · The Groove Palace x Groovers Only x Yifno · 2025

A concept flyer for a three-brand collaboration during Art Basel week. Never produced, so only the GP mark carries over from the system. The visual play stands on its own: pop-art mashup with Bearbrick and Monopoly Man, spray-paint gradient, hand-drawn KIDOO headline. Aesthetic exercise, not a system application.

Concept Collaboration Pop Direction

Tomorrowland Basel concept flyer with Bearbrick and Monopoly Man

02.01

The Groove Palace Brand System

Self-founded · v1.0 · 2024 - Present

Single-page brand standards documenting the system that runs through the events above. Vinyl + crown mark, anchor palette and signature gradient, type system (Forma DJR Display + Acumin Pro Condensed), the flagship Newspaper Guy character, sticker plays, and the flexible-event / fixed-core principle. Built to keep the brand consistent across eight productions, 42 SoundCloud releases, editorial features, and partnership work.

Creative Direction Brand Standards Identity System Founder

02.02

Onyx Bookings

UK booking agency · Manchester · 2026

Brand identity and social media system for a Manchester-based booking agency. Disciplined B&W language, monospace type. Three repeating asset formats: roster cards, gig announcements, and the monthly schedule grid.

Identity System B2B International

Three formats from the system

Roster card for an artist on the books, gig announcement template, monthly schedule grid. One brand language, three working assets.

Roster · Mike Morrisey

Gig Announcement · Ollie BC

Monthly Schedule · May 2026

03.01

Syala: Artist Insights

The Groove Palace · 2025

One continuous editorial spread designed as a single horizontal canvas, then sliced into five Instagram slides so it reads as one brand moment when swiped. Opens on the MEET SYALA cover, closes on the artist's tgp035 catalog cover. Paired with a long-form web feature on thegroovepalace.com.

Editorial Social Design Art Direction

Source Canvas — one spread, five panels

The continuous horizontal composition before it was sliced for Instagram. This is the design as designed.

Syala spotlight: ultra-wide source canvas showing the full editorial spread before slicing

Five Instagram Panels

Same canvas, sliced. Swiped left to right on Instagram, the world holds. Polaroid cutouts run as the decorative system across panels.

Syala carousel slide 1: Meet Syala intro

Syala carousel slide 2: Venezuela origin

Syala carousel slide 5: tgp035 catalog cover

Long-form Web Feature

thegroovepalace.com/blog/syala. Split into two columns for layout, reads top-to-bottom left, then top-to-bottom right.

03.02

Discovery: Groovers Only

The Groove Palace · 2025

Long-form feature on Groovers Only, a Miami label, management group, and event series, plus a 9-slide companion Instagram campaign. One visual world across two formats: cool-blue tinted photography, GP mark anchored top, white headline overlay sustained across nine slides.

Editorial Art Direction Campaign

Long-form Web Feature

thegroovepalace.com/discovery/groovers-only. Split into two columns for layout.

9-slide Instagram Campaign

04.01

The Groove Palace Catalog

SoundCloud release series · 2024 to 2026

Selected covers from a 41-release catalog. One visual system holds across genres and contributors: portrait photo, diagonal angled title bar, episode number, GP mark, SoundCloud icon. Each piece is its own moment inside a recognizable run.

Creative Direction Cover Art System Design Catalog

The Groove Palace 035: Syala — 035 · SYALA

The Groove Palace 036: Megusta — 036 · MEGUSTA

The Groove Palace 037: Ricart Maria — 037 · RICART MARIA

The Groove Palace 038: Nate Ash — 038 · NATE ASH

The Groove Palace 039: G. Segurola — 039 · G. SEGUROLA

The Groove Palace 040: Jean Casas — 040 · JEAN CASAS

The Groove Palace 042: Mr. Bones — 042 · MR. BONES

04.02

Nate Ash Edits

Nate Ash · independent SoundCloud releases · 2025

Cover art series for an artist's personal edits, released as free downloads on SoundCloud. Its own design system, built collaboratively with Nate in concept and executed solo: torn-tape title block, sketch-rendered imagery, restrained warm palette, sequenced ASH EDIT numbering. Two releases shipped so far.

Cover Art Identity System Collaboration

Graphic Design.

Event Design & Environmental